Marketing Class Wins Honorable Mention in International Case Competition
2014 Jan 24A team of Hofstra students earned an honorable mention in the 2013-14 American Marketing Association's International Collegiate Case Competition. The AMA Case Competition is a yearlong event that brings together top marketing students to work on a marketing challenge submitted by a sponsoring organization. This year, students were asked to develop a marketing strategy for Hershey Company's Take 5 candy bar.
Click the students’ names below to read their stories: